Just read an interesting article in the FT highlighting that online advertising growth slowed in the second half of last year. Figures from the UK’s Internet Advertising Bureau and PricewaterhouseCoopers found that online advertising spending increase to £3.35bn last year, up 17.1 per cent like-for-like on 2007. That compares with 38 per cent growth in [...]
Posts Tagged ‘Advertising’
Online advertising growth slows…
Posted in Online Advertising, tagged Advertising, Market Research, Online Advertising on April 2, 2009 | Leave a Comment »
Look beyond traditional media formats when advertising locally…
Posted in Local, Venture Capital, tagged Advertising, Local Advertising, Local Media, Yodle on March 23, 2009 | 1 Comment »
I have just read some interesting research from e-marketer looking at the local advertising space in the US. There is both good and bad news. Given the UK media markets similarity to the US, I would expect the numbers in the UK to follow suit. The bad news is that according to the Kelsey Group and BIA Advisory Services, [...]
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